Company Information

Union
Binding Company

"Status quo" is a dirty word at Union Binding Company. We believe that if you aren’t moving forward, you're falling behind. So as we put together this year’s dealer book, we bring special attention to how our bindings transform. As a manufacturer, as a brand, and as part of the snowboarding community, we do what competitors say can’t be done: we transform the dynamic between the snowboarder and the snowboard.

Transformation is what Union is all about. We’ve gone from a small core snowboarding brand to the global leader in snowboard bindings. We’ve done the big things by focusing on the small things—like developing and pioneering lightweight materials, specifically designed to take abuse in freezing temperatures. Sometimes the difference is just a gram here or slightly stronger there, and the overall result quickly stacks up. It’s not about being the biggest brand, it’s about being the best brand.

Everything at Union comes down to focus and dedication. The "STRONGER" motto not only stands for our product – it represents all facets of the company. From our product, delivery, sales and customer service to having the best Pro Team in snowboarding, our amazing friendships and a genuine approach sum up how we transform the snowboarding experience.

Our Approach

Designing Differently

Free from the distraction of developing a b azillion different products for snowboarding, camping, and whatever else… Union is dedicated and focused entirely on snowboard bindings and the goal of offering superior product at every price in each category.

Our Reason

Full Circle

Controlling our full circle supply chain assures a superior product from start to finish. All Union Bindings are developed, produced and shipped inhouse with zero outsourcing or 3rd party middlemen cutting into the value of our final product.

DESIGN

01
Riders

Utilizing the best team in Snowboarding, we cherry pick Union Pros, Reps and Retailers that represent all aspects of snowboarding, deeply infusing them into the development phase. Everything we design occurs on a singular path that leads towards superior product.

02
MFG.

Two manufacturing facilities located on two different continents, The Box is a self-contained, vertically integrated production facility. From injection to painting, assembly and packaging – everything happens within one km radius at both factories.

03
Product

Union stands firmly by its original commitment to the evolution of snowboard bindings. This focus and dedication has resulted in 15 years of bombproof bindings, exceptional sell through, and a near zero rate of warranty. Happy customers = success.

PRODUCE

Asia

Utilizing the best team in Snowboarding, we cherry pick Union Pros, Reps and Retailers that represent all aspects of snowboarding, deeply infusing them into the development phase. Everything we design occurs on a singular path that leads towards superior product.

Europe

Two manufacturing facilities located on two different continents, The Box is a self-contained, vertically integrated production facility. From injection to painting, assembly and packaging – everything happens within one km radius at both factories.

USA

Union stands firmly by its original commitment to the evolution of snowboard bindings. This focus and dedication has resulted in 15 years of bombproof bindings, exceptional sell through, and a near zero rate of warranty. Happy customers = success.